HD Warrior

We advised Philip Johnston, director of the Small Video Company, to start a blog in order to increase his digital footprint on the web — his corporate website only has four pages, which do not need updated regularly.

Since starting his blog back in March of 2009, he has established himself as the foremost Professional HD Video expert in Scotland.

With regular reviews on new pieces of kit, his blog has a lively group of subscribers, who often check what Philip has to say before making that all-important purchasing decision.

He now also represents H Preston Media, an industry supplier, in Scotland.

Following the success of his blog, Philip started product-specific blogs, based on the same underlying template for eah, in order to supply potential buyers with a one-stop source of useful information, and introduce them to other users.

This user group blog, endorsed by Canon, provides advice, reviews, video footage examples and options to purchase the Canon C300 HD digital video camera.

• Visit C300 User Blog

This user group blog, endorsed by Panasonic, provides advice, reviews, video footage examples and options to purchase the Panasonic AF101 HD digital video camera.

• Visit 101crew User Blog

This user group blog, endorsed by Sony, provides advice, reviews, video footage examples and options to purchase the Sony F3 HD digital video camera.

• Visit Sony F3 User Blog