Street League

Client	Street League
Sector	Charity
URL	www.streetleague.co.uk
Launched	March 2010
Contractor	Merchant Soul
Tags	CMS CSS jQuery MySQL Newsletter Social Media XHTML

Project Summary

Founded originally as an organisation working with homeless people in 2001, Street League is now one of the most exciting, dynamic and fastest growing charities in the UK.

Street League specialises in changing the lives of disadvantaged young people through the power of football.

Street League work with disadvantaged 16-25 year old NEETs (Not in Employment, Education or Training), Young Offenders and Substance Misusers and engage them in structured football and education programmes with a view to getting our participants into work, mainstream education or training.

Currently 72% of our Academy graduates go on to make a positive change in their lives by getting a job or going back into education. All this because of the power of football!

Merchant Soul were commissioned to build this website, after completing various print projects for the charity.

Street League were picked as Number 10 Downing Street's volunteering partner in 2011 and has been a charity partner of The FA since 2010

Robin van Persie is the current Street League Ambassador, picking up where Cesc Fabregas left off.

Visit Street League

Social Media

Street League make extensive use of Twitter to communicate with the world at large. We added a script to their homepage to publish all recent Tweets directly. Although it now only shows Tweets originated by Street League themselves, originally this was set to show all tweets that mentioned Street League, and we wrote a custom script that would filter out certain keywords and replace them with asterisks.

Street League's Content Management System also has a built-in Newsletter tool. The tool allows for creation/management of mailing lists, and set-up of newsletter content within a pre-defined template.

A list of variables can be used to help personalise content, by inserting recipient's name, e-mail etc.

Because the server on which Street League is hosted is limited to just 750 e-mails an hour, we also wrote a batch processing script, that breaks up mail queues into batches of 500, and sends them out in hourly blocks.